Blog | Idia Ogala

official blog

The Latest in Culture, Marketing, & Entertainment

Here you will find published guest contributions, marketing case studies, exclusive 1-on-1 interviews, podcast episode recaps and more!

Idia Ogala

Apr 12, 2021
1 min

Imani Ellis on CultureCon's Marketing Strategy, The CCNYC, and Brand Building | Clout101 Podcast

Imani Ellis is Communications Guru, Entrepreneur, and Event Producer. She is more notably known as Founder of The Creative Collective...

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Amobi Okugo on Athlete Branding, Financial Education, and A Frugal Athlete | Clout101 Podcast

Idia Ogala

Apr 12, 2021
1 min

Amobi Okugo on Athlete Branding, Financial Education, and A Frugal Athlete | Clout101 Podcast

Amobi Okugo is a pro soccer player, award-winning entrepreneur, media host, and philanthropist. He was selected in the 1st round of the...

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Pauleanna Reid on Ghostwriting, Personal Branding, and Writing for Forbes | Clout101 Podcast

Idia Ogala

Apr 12, 2021
1 min

Pauleanna Reid on Ghostwriting, Personal Branding, and Writing for Forbes | Clout101 Podcast

Pauleanna Reid (@pauleannareid) is a celebrity ghostwriter who helps high-profile leaders and doers turn their personal stories into...

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Matty J on Clubhouse, Digital Products, and Marketing on Turo & Airbnb | Clout101 Podcast

Idia Ogala

Apr 12, 2021
1 min

Matty J on Clubhouse, Digital Products, and Marketing on Turo & Airbnb | Clout101 Podcast

Matty J (@ceomattyj) is a digital real estate investor, business coach, and master marketer. Since 2007, Matty J has launched/developed...

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Ruby Asabor on Leveraging Kajabi, YouTube + Making 7-Figures During COVID | Clout101 Podcast

Idia Ogala

Apr 12, 2021
2 min

Ruby Asabor on Leveraging Kajabi, YouTube + Making 7-Figures During COVID | Clout101 Podcast

Ruby Asabor joins Clout101 to discuss Leveraging Kajabi/YouTube, and Making 7-Figures During COVID

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Idia Ogala

Apr 12, 2021
59 min

Chizi Duru on Brand Partnerships, Leveraging YouTube, and Monetization | Clout101 Podcast

Chizi Duru joins Clout101 to discuss Brand Partnerships, Leveraging YouTube, Monetization, and much more!

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Idia Ogala

Apr 12, 2021
60 min

Chanel Delisser on Building a Fitness Brand, E-Commerce, and Entrepreneurship | Clout101 Podcast

Episode Rundown: On episode 2 of the Clout101 Marketing Strategy Podcast, "Monetizing Your Influence", I had the pleasure of speaking...

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The #EndSARS movement draws parallel to Black Lives Matter

Idia Ogala

Dec 2, 2020
4 min

The #EndSARS movement draws parallel to Black Lives Matter

Both movements have been spearheaded by young demonstrators fed up with the status quo For the first time in my life, as a Nigerian...

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TikTok Ban | 4 Ways to Preserve Your Influence

Idia Ogala

Dec 2, 2020
9 min

TikTok Ban | 4 Ways to Preserve Your Influence

Uncertainty surrounding the future of TikTok is forcing digital influencers to be more strategic about preserving their value. Here's a...

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SPORTS TO TV: KING JAMES LOOKS TO DOMINATE A DIFFERENT INDUSTRY

Idia Ogala

Nov 25, 2020
3 min

SPORTS TO TV: KING JAMES LOOKS TO DOMINATE A DIFFERENT INDUSTRY

[This article was originally published by The Source Magazine in October of 2014] Four years ago LeBron James outgrew his hometown and...

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REMEMBERING STUART SCOTT: WHAT HE TAUGHT US ABOUT LIFE

Idia Ogala

Mar 4, 2020
3 min

REMEMBERING STUART SCOTT: WHAT HE TAUGHT US ABOUT LIFE

[This article was originally published by The Source Magazine in July of 2015] On Sunday morning, around 10:45 am, I woke up to my...

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GAME RECOGNIZE GAME: HIP HOP GIANTS FINDING VALUE IN AFRICA’S ELITE

Idia Ogala

Feb 19, 2020
5 min

GAME RECOGNIZE GAME: HIP HOP GIANTS FINDING VALUE IN AFRICA’S ELITE

[This article was originally published by The Source Magazine in January of 2015] In addition to blessing us with tech innovations like...

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