• Idia Ogala

Ruby Asabor on Leveraging Kajabi, YouTube + Making 7-Figures During COVID | Clout101 Podcast

Updated: Apr 19



Episode Rundown:


On episode 3 of the Clout101 Marketing Strategy Podcast, "The Million Dollar Mindset", I had the pleasure of speaking with Ruby Asabor (23-year-old Serial Entrepreneur, Wealth Educator, CEO of Lavish Ruby & Company).


Ruby and I discussed so much including:

  • Using social proof from YouTube to grow a loyal online community

  • Creating digital products that scale, including courses on Kajabi

  • How she made her first million dollars in revenue during the pandemic

  • How entrepreneurship is important legacy building

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About The Guest:


Ruby Asabor (@lavishruby) is a 23-year-old serial entrepreneur, motivational speaker and wealth educator that provides content, courses, tools and resources for Millennials and Gen Z to accelerate their financial, academic and personal goals. Ruby is CEO of Lavish Ruby & Company, home of the Lavish Life Academic Planner and Lavish Life Academy (LLA). Her story has been featured in major publications like Business Insider, Entrepreneur, CNBC and Disrupt, and she has spoken at over 50 different colleges including New York University, Yale, and Howard University.


About Clout101 - The Marketing Strategy Podcast:


Clout101 breaks down the marketing strategies behind some of the most iconic brands, campaigns, and people in culture, giving you actionable steps to power your hustle today!


The podcast helps side hustlers, creatives, and small business owners better understand their leverage and scale their brands effectively.


About The Host (Idia Ogala):


Idia (e-dee-yuh) is a global marketing strategist and content producer based in New York. He specializes in brand partnerships & digital marketing strategy, having worked with brands like the NBA, The Walt Disney Company, ESPN, and NY Jets, managing multi-million dollar global partners for the last 7 years.


On the content side, Idia has over 14 years experience in journalism, spanning from his time as a 13-year-old junior reporter at Kids X Press magazine to content contributions for The Source Magazine, SNY and ESPN’s The Undefeated.


Prior to Clout101, Idia founded and co-hosted The Jist Podcast, a platform highlighting exceptional people and detailing their journeys towards excellence. Founded in 2016, the show featured notable guests like Davido, Chris Broussard, Mr. Eazi, Aunjanue Ellis, among others.


Idia's Digital Channels:

LinkedIn | Instagram | Twitter | TikTok | Official Website | Facebook | YouTube

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