My name is Idia, and I’m a global marketing strategist and content producer based in New York. I specialize in creative brand partnerships & marketing strategy with nearly ten years of corporate and start-up experience.
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My experience lies in designing successful marketing platforms for global brands within the sports, entertainment, technology, telecommunications, and consumer packaged goods industries.
I currently manage Multi-Platform (DTC) Marketing for The Walt Disney Company, where I oversee the distribution relationships with AT&T, DIRECTV, and Row8.
Prior to, I served as Chief Brand Officer for SHADE Influencer Marketing Agency and spent six years at the National Basketball Association, most recently as Marketing Activation Lead for their Latin American and Caribbean businesses.
I’ve also spent valuable time learning and evolving with organizations like the New York Jets, New York Life Insurance Company, The Source Magazine, and Vizzi Music (where I served as Head of Marketing).
As a fellow entrepreneur and outspoken "side-hustle" advocate, I’m also passionate about supporting creators by providing consultation services focused on digital engagement, monetization, and partnership strategy.
Cases 'N' Culture dissects the marketing strategy behind some of the most polarizing brands in culture, and teaches you concepts that you can apply today — whether towards your personal or professional hustle. Volume 1 highlights OnlyFans, Fashion Nova, and YEEZY.
CAUSES ‘N’ CULTURE: A Marketing strategy playbook
Click below for a collection of guest blogs, published commentaries, ebook previews, and marketing cases, by yours truly.