Category: Content

Cultural Fusion: Hip Hop giants finding value in Africa’s elite

This post was originally authored for & published via The Source Magazine. In addition to blessing us with tech innovations like social media, the information age has made the world ridiculously smaller. Nowhere is this concept more prevalent, at the moment, than in the entertainment industry. What once was an anomaly (of sorts) is now commonplace in artists looking to improve branding… Read more →

PODCAST: Ramit Sethi Talks Truths About Networking & Success

  Renowned finance expert, Ramit Sethi, joins the Art of Charm podcast to talk about networking do’s & don’ts, keys to business success, how to communicate with busy/important people and much more.   Ramit also touches on: What Guy Kawasaki taught him The three letters that cut emails down by 30% The Seagull Theory and why it matters Why he turned… Read more →

A Marketer’s Take on TIDAL: Why I’m Not Bullish

  JAY Z seems adamant on changing the musical landscape through Tidal, his new streaming platform, but will his execution lead to its painful demise?   On March 30th JAY Z, accompanied by 15 of the most successful musical acts on the planet, rolled out the second iteration of Tidal – a music streaming service set to rival Spotify, Pandora and the likes. Labeled a game-changing “movement”… Read more →

My Top iOS Apps of 2014

 With 2015 less than two weeks away, it’s the perfect time to reflect on the year that was – from a personal, familial and business standpoint. As digital marketers at Silverback Social, we reflect in a similar way via: revisiting business strategy that brought forth favorable results for our client base, understanding key drivers behind the success of company’s in 2014,… Read more →

Amid Distress, J. Cole Kicks Knowledge & Spreads Love

This post was originally featured on The Source Magazine, online, on Dec. 22nd 2014.   J. Cole is coming off of an incredible high. His third studio album, 2014 Forest Hills Drive, debuted number 1 on the Billboard 200 last week. It amassed over 375K album unit sales (streaming included) in its first week, making it the biggest hip-hop release… Read more →